Course 1.5 months

Rs 2000

Pay-Per-Click (PPC) Course Details:

  • Introduction of PPC
  • Website Planning (Design and Content Management)
  • Understand the Audience
  • Strategy and Planning for PPC
  • Paid Marketing Strategies
  • Search Engine Marketing
  • Understand the Difference Between Organic and Paid Search Results
  • Competitor Analysis
  • Google Adwords and Bing Adcenter Account Creation
  • Keyword Research For PPC Campaigns
  • PPC Ad Budgeting
  • Design Strategy For Display Ads
  • Concept of CPC, CPM, QS, CTR, Impression, Conversion etc.
  • Campaign, Adgroup and Ads Creation (Search and Display)
  • Ad Optimization Tactics
  • PPC Remarketing
  • Performance Analysis
  • A/B Testing Techniques
  • Live Project Work and Assignment
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